Summary
In early Mar 2006 Google agreed to pay advertisers $90 million in response to an Arkansas lawsuit alleging that the search engine giant was charging them for Web clicks not generated by legitimate users. This high-profile settlement, along with a number of other suits directed at Google and Yahoo in the past year, has spawned a debate of click fraud within the pay-per-click industry. Some advertisers are crying out that click fraud is wreaking havoc on their search engine marketing initiatives. The firm found that 35% of Radiator.com's clicks in Google could be attributed to fraud. The site is now compiling more data in preparation for a case to be brought against the search engine.
See the full content of this document
Extract
How Many Clicks Does a Click Fraud Make?
In early March 2006 Google agreed to pay advertisers $90 million in response to an Arkansas lawsuit alleging that the search engine giant was charging them for Web...
See the full content of this document
Sponsored links
