Summary
The formation of a viable industry association. There was only one industry national association at the time, and yet the No. 1 company in the business, whose sales far exceeded those of any other company - was not a member. This wasn't because of Hondo's lack of interest, but because it hadn't been invited to join!
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How It All Began
The virtue of hindsight is self-evident. Yesterday is as clear as a bell; when you are trying to look ahead, well, that's another matter. But even if the "story of yesterday" could be rewritten to change the truth of what happened, this is actually a story of the truth, and it would be hard to change this story for the better, even if you could.
This is the story of a magazine, the two young men who started it 40 years ago, and the key people who helped to make the magazine (and the trade shows and other publications they start...See the full content of this document
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