How to build credibility with senior management.
Communication World › Vol. 6 Nbr. 7, June 1989
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Summary
Includes related article on becoming a vice president in the field of communications
Communications professionals who want to advance in their careers often have to convince senior management of the worthiness of their skills. Suggested steps can be followed which help communications professionals to attract the attention that they need. Steps include: identifying the most important factors which are important to managers in working with communications specialists; helping senior managers to comprehend the mind-set of all employees; and showing senior managers how to assist employees in understanding business by using communication skills.See the full content of this document
Extract
How to build credibility with senior management.
How to Build Credibility with Senior Management
While giving me many rewarding moments as a professional in human resources, public affairs, and employee communication strategy development during the past three decades, my workplaces also provided their share of just-as-soon-forget experiences. Example: Managing the process of starting up a monthly publication; mailing it to the homes of 100,000 employees; and having it jerked out of existence 10 months later because a handful of laid-off salaried employees wrote letters to a financial wizard saying the publication appeared to be more important than they were. One credibility lesson was learned by senior management via feedback from employees still working. It was very specific: "You only communicate with us at your discretion--forget ab...See the full content of this document
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