How to back-up that gun sale with life-saving information.
Shooting Industry › Vol. 39 Nbr. 6, June 1994
Linked as:
Summary
Lethal Force
Video cassettes that feature topics such as gun safety and firearm evaluations may be a viable supplement product gun dealers can offer consumers. Videos that are specially designed to persuade women to buy guns are available. Another supplementary product is books featuring the same topics. Referrals are another way to serve the needs of consumers. The basic rule on referrals is that the person referred to needs to be both honest and capable.See the full content of this document
Extract
How to back-up that gun sale with life-saving information.
Let's talk about how to effectively service the needs and earn the loyalty of customers who come to you for their personal protection needs -- as opposed to anything to do with a hobby or sport.
Many of your customers are seriously into the responsible lifestyle. You don't need to tell them about home security any more than you need t...See the full content of this document
Sponsored links
