Charge it! Hoping to coax more teens into buying online, marketers offer teens their own brand of plastic.
New York Times Upfront › Vol. 134 Nbr. 12, March 2002
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Charge it! Hoping to coax more teens into buying online, marketers offer teens their own brand of plastic.
Imagine you own a shop selling CDs, or shoes, or clothes, or books, or sports equipment. A teen girl enters with $155, but all she spends with you is $1. It's not that your customer doesn't want to buy what you're selling. The problem is that your shop is online, and she doesn't have a credit card. To buy, she has to ask her parents for theirs.
That ...See the full content of this document
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