NEW(S) MEDIA Hobbits show publishers the way: Change the rules to win 'Give up the eyeballs, and you're giving up the advertisers. It's a package deal.'.

NewsIncMay 24, 1999

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NEW(S) MEDIA Hobbits show publishers the way: Change the rules to win 'Give up the eyeballs, and you're giving up the advertisers. It's a package deal.'.

Christopher J. Feola

TORONTO -- There is a scene in The Lord of The Rings where Denethor, lord of Gondor, lies down on his funeral pyre and lights it. Having seen the forces arrayed against him, he has decided to die in the ...

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