Summary
EXECUTIVES know the importance of their companies' reputations but are they doing enough to manage this very important intangible asset?
When a door opens not to your knock, consider your reputation. - Arabic proverbSee the full content of this document
Extract
Harnessing the Power of Reputation
REPUTATION IS A WONDROUS THING. FIRMS with strong positive reputations attract better people, could get away with charging a premium and have more loyal customers. And because the market believes such companies will deliver sustained earnings and growth, they have a higher market value and lower costs of capital.
Con...See the full content of this document
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