Summary
Herrick reviews Handbook of Media Management and Economics edited by Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth.
See the full content of this document
Extract
Handbook of Media Management and Economics
Handbook of Media Management and Economics. Alan B. Albarran, Sylvia M. Chan-Olmsted, and Michael O. Wirth, eds. Mahwah, NJ: Lawrence Erlbaum Associates, 2006. 750 pp. $195 hbk. $79.95 pbk.
We might never again see so many academic leaders on the business side of jo...See the full content of this document
Sponsored links
