Extract
A guide to creating the future.
EXECUTIVE SUMMARY
If the markets you are in are not that promising in the next few years or if your company is not positioned to develop significant and sustainable competitive advantages, then your company's future is in doubt. Creating the future involves embracing the prelude to Star Trek. Your corporation must be prepared to boldly go where it and possibly no other company has gone before. Creating the future involves seeing what others do not see, thinking thoughts others do not think, and doing what others have not done. In some cases, it involves more than just developing innovative products and services. It may involve developing new product or service platforms. ********** [ILLUSTRATION OMITTED] There is a story about two sculptors who were given large blocks of marble to create works of art to be placed in a wealthy person's garden. The first sculptor did not take out his hammer and chisel right away. Instead, he walked around the block studying the veins...See the full content of this document
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