Summary
This 60-second animation was the first salvo fired by the Defenders of Wildlife Action Fund in its battle against New Mexico Congressman [Steve Pearce] and five other Republican lawmakers, over their support for carbon-intensive fossil fuel industries. Typical of the Action Fund's aggressive strategy, the ad pulls no punches. And Pearce is still in the Fund's sights: It is now running "Flip of the coin" ads portraying Pearce and fellow Republican Rep. Heather Wilson as anti-environment big-oil supporters - heads and tails of the same bad penny. Both are vying for the chance to run against Democrat Tom Udall for the Senate seat being vacated by Republican Pete Domenici this fall.
"We've found over the past seven years that science, law and makers. So we're focusing on members of committees that matter," says Fund director Rodger Schlickeisen, who hopes to tip the balance in Congress toward "a significant piece of legislation that redirects our energy policy away from fossil fuels."Not everyone is enthusiastic about the Fund's tactics. Starting the campaign early - in the case of Pearce and Wilson, during the primary race - is a questionable strategy, says Lonna Atkeson, a political science professor at the University of New Mexico. "They're playing to an electorate that isn't paying attention," she says.See the full content of this document
Extract
Green and Mean
Little girl: This is my congressman, Steve Pearce. (points to man with head stuck into the ground) He cares so much about my future he's going to get his head out of the sand and help stop global warming.
Pearce: (pulls his head out with a "thwok" sound) No, I'm not. Little girl, we don'...See the full content of this document
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