'Got wheels? Get a helmet!' Gets the attention of media, parents.
Communication World › Vol. 21 Nbr. 1, January 2004
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'Got wheels? Get a helmet!' Gets the attention of media, parents.
In 2002, Safe Kids Canada (SKC), a charitable organization dedicated to preventing childhood injuries, took safety head on. Each spring, the organization and Johnson & Johnson join forces for Safe Kids Week, a national campaign to raise public awareness about a specific safety issue. For Safe Kids Week, 3-9 June 2002, SKC engaged Environics Communications In...
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