How to get the best out of a golf outing: take full advantage of the opportunities an event like this offers to develop relationships important to you and your business.
Directors & Boards › Vol. 31 Nbr. 5, September 2007
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Summary
RELATIONSHIP MANAGEMENT - Column
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How to get the best out of a golf outing: take full advantage of the opportunities an event like this offers to develop relationships important to you and your business.
AS THE DAUGHTER of an avid golfer, I grew up putting in plenty of hours on plenty of greens. Thanks to my dad, I was on a first-name basis with Jack, Arnold, and Fuzzy--we didn't know them, of course; we just invoked their power on tricky shots!
Alas, it was not in my stars to grow up to be Anna Sorenstam. But running an event marketing company that specializes in corporate meetings means I now spend far more time on golf courses than I ever did when golf was merely a leisurely pastime. That's because golf is, quite simply, the most important business activity that takes place outside the office. People who don't golf miss out time and again when clients are putting together a foursome or when corporations hold major golf events. The importance of golf in business building is no secret in the corporate world, but many ...See the full content of this document
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