Giving Arts a Bigger Stage

NJBIZAugust 25, 2009

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George Street Playhouse and Crossroads Theatre will have to adjust to not having their own buildings. "Obviously, it will be a shared space," says Marshall Jones III, Crossroads executive director. "It could have an impact on our identity," he adds about Crossroads' reputation as a Tony Award-winning African-American theater company.

NEW BRUNSWICK-The city is gearing up to overhaul its famed theater district with the construction of a $275 million, 600,000-square-foot mixed-use project that will be anchored by a new $50 million performing arts center. Other features include 11,000 square feet of retail space, an underground parking garage and upgrades to the State Theatre, which will connect to the new arts center via a 12,500-square-foot interior galleria.

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Giving Arts a Bigger Stage

NEW BRUNSWICK-The city is gearing up to overhaul its famed theater district with the construction of a $275 million, 600,000-square-foot mixed-use project that will be anchored by a new $50 million performing arts center. The ambitious redevelopment and expansion plan seeks to substantially boost arts-related revenue in the c...

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