Summary
Brown argues that in the coverage of political campaigns, the media concentrates too much on predicting who will win instead of focusing on reporting issues and stories of substance. Some media habits that describe this "horserace approach" to campaign coverage include over reliance on polls and endorsements. Brown adds that this kind of reporting contributes to a growing public perception of bias in the media.
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Getting Past the Game
Howard Dean's collapse in the race for the Democratic Party's presidential nomination showed that traditional "horserace" reporting of political campaigns has some serious shortcomings.
Dean seemed to have everything going for him. The former Vermont governor had raised the most money. He had a novel and successful new way of organizing, using the Internet. The polls showed him leading.All of those are key tests in the horse race approach to reporting a candidate's strength. But maybe reporters shouldn'...See the full content of this document
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