Summary
As cable became more available and increased the number of channels, many more appeared in the 1990s, and most of them focused on specific topics. The emergence of the Internet accelerated the pace of new channel creation. Traditional media companies (broadcasters and print publishers) have to adapt to this new environment. The answer to dramatic change in the business landscape is invariably innovation. Beyond the basic "onlining" of existing channels comes the creation of wholly new ones. Moreover, they have created demand for ever more rapid and specific information. Agile is the key term here. They need to build an agile content network (ACN) that enables them to bring their quality and breadth of content to bear through this implementation. In any event, the key is recognizing the need to implement an ACN and getting started.
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Getting More Value From Content
[This column lets experts in the information technology industry discuss the challenges and trends in their special niche in the marketplace. - Ed.]
For decades, there were three major TV networks, plus PBS. They tried to be all things to all people or at least to all TV watchers.A few new networks appeare...See the full content of this document
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