Getting more deals, not more leads.

Franchising WorldVol. 35 Nbr. 8, November 2003

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Summary


Lead Management

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Extract


Getting more deals, not more leads.

These are heady times for many of us in the franchise business. Leads are plentiful, and corporate malaise, accompanied by the unknown future associated with working for someone else, has once again re-established itself as a dominant occupational truth.

The "irrational exuberance" that characterized the stock market of a few ...

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