The genuine article: propulsive, compulsive entrepreneur Richard Bard's OpSec seeks brand security.
ColoradoBiz › Vol. 26 Nbr. 11, November 1999
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Optical Security Group Inc.
Optical Security Group Inc (OpSec), led by CEO Richard Bard, provides services to companies that are searching for new ways of avoiding being victimized by counterfeiters. OpSec helps companies through a range of sophisticated printed products such as tags, stickers, seals, threads and micro dots, some of which are difficult to replicate, while others are laden with data that help companies not only identify a bogus product but also track legitimate goods.See the full content of this document
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The genuine article: propulsive, compulsive entrepreneur Richard Bard's OpSec seeks brand security.
PROPULSIVE, COMPULSIVE ENTREPRENEUR RICHARD BARD'S OPSEC SEEKS BRAND SECURITY
"That which we call a rose by any other name would smell as sweet," a Bard once said, though not Richard Bard, who knows better. Consider these names, for instance: Adidas. Xerox. Stolichnaya. Coke. Kellogg's. These are names so closely associated with their products that reporters sometimes have to be reminded not to use them as generic nouns. These are also a few o...See the full content of this document
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