Summary
NOTES - Case study
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Genesis, Inc. case: assessing employee satisfaction.
INSTRUCTORS' NOTES
Recommendation for Teaching Approachs Given the survey data provided and open-ended employee comments, this case is best used as a team presentation or team analysis resulting in a consultant's report suitable for presentation to top management. The case provides rich data and comments that, when analyzed point to needed improvements in the company. Students enjoy the case and another option is for them to develop a presentation using PowerPoint and present their findings in a formal business presentation. Decision Focus A growing yarn, textile, and backing manufacturer has experienced a host of internal human resources challenges following an industry merger and acquisition in their Georgia plant. Three different employee groups seem to be operating in the production environment. Because the job schedule and benefits have changed, senior workers have experienced the many changes and are unhappy. New employees do not feel welcome. All groups want more communication from management. Students are asked to provide recommendations to management for improving the culture as well as to develop a time line and order of implementation for the recommended changes. Main Features of the Case The case study is the result of an actual consulting project. The original survey was developed specifically to focus on the issues at the organization. The case is timely as it considers issues and challenges in mature industries facing consolidation and re-organization. The current time frame of the case is also important in that students are asked to consider the effect of a slowing economy on the company as well. Students are often interested in consulting and will appreciate the scope of the project. Analyzing and interpreting the qualitative data is an important skill. The case reinf...See the full content of this document
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