Summary
The economy is in bad shape and will only get worse. This article examines what fundraisers can do to minimize the impact of this difficult period on organizations, and at the same time maximize income. Nine steps to do so are: 1. Reassess the whole ball of wax. 2. Strengthen your case for giving. 3. Stick with what works. 4. Cut costs with a scalpel, not an ax. 5. Business goes on, whatever the economic conditions. 6. Fish where the big fish are. 7. Be attentive to your donors. 8. Do due diligence. 9. Step up your efforts online.
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Extract
Fundraising in Tough Times
OUR ECONOMY IS IN BAD SHAPE and will only get worse. So what can we fundraisers do to minimize the impact of this difficult period on our organizations, and at die same time maximize our income?
For starters, let's agree that panicking and crawling into a hole is not a reasonable option. Nor is pretending that economic troubles will create multiple opportunities for venturesome fundraisers, who need only invest more in raising money. Instead, I believe, a cautious middle cour...See the full content of this document
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