Frequency, Repetition, Consistency of Any Marketing Will Pay Off
Quick Printing › Vol. 28 Nbr. 12, September 2005
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Summary
Letter #2-Two weeks after the first mailing, a second letter was mailed to those not responding, with copy that contained phrases like, "We've missed you," "We're concerned that we haven't heard from you," and "Maybe you did not see this the first time." There were more mentions of free trials and bonus add-ons. There was also more emphasis on calls to action, giving the prospect many more ways to respond to an offer.
Letter #2-Two weeks after the first mailing, a second letter was mailed to those not responding, with copy that contained phrases like, "We've missed you," "We're concerned that we haven't heard from you," and "Maybe you did not see this the first time." There were more mentions of free trials and bonus add-ons. There was also more emphasis on calls to action, giving the prospect many more ways to respond to an offer.See the full content of this document
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Frequency, Repetition, Consistency of Any Marketing Will Pay Off
I once heard a baseball game playby-play announcer, in a fit of excitement, say that two batters on a particular team just hit back to back, consecutive, two in a row home runs. This was after two home runs, but his repetition and redundancy made it sound like six home runs (back to back, consecutive, two in a row) had been ...
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