Summary
Giving a free taste to get users hooked is not a new idea. Moderation requires maturity: It requires a mature content model that knows the value of its process and product but isn't afraid to live a little and buy a round for the bar once in a while. Alacra Inc recently launched a free content offering, Alacra Pulse. Despite the fact that it comprises "free" Web content, the company has invested a large amount of resource in assembling Pulse. In order to entice new to develop a palate for the good stuff, you need to give them a taste for it.
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Extract
Free Milk and the Price of Beef
When I was a bartender back in my college days, I often marveled at what people were willing to do to jet a free t-shirt. OK, it went beyond marveling: Sometimes the bouncers and I would really push it, trying to find a point at which the crow...
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