Franchising in frontier markets: what's working, what's not and why.
Franchising World › Vol. 42 Nbr. 5, May 2010
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INTERNATIONAL DEVELOPMENT
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Franchising in frontier markets: what's working, what's not and why.
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If you happen to need a cab in Bangalore call SPOT. SPOT City Taxis is now the largest taxi operator in the capital of India's "Silicon Valley," having grown organically from 18 to more than 300 cars operating around the clock. SPOT, which stands for Self-employment Program for Organized Transport, was started in 2002 to promote employment, enable asset ownership and build credit history among low-income households. Unlike other taxi operators in the cit...See the full content of this document
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