Asian franchises gaining acceptance: a look at growth, change and the cultural aspects of franchise development.
Franchising World › Vol. 36 Nbr. 4, May 2004
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International Development
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Asian franchises gaining acceptance: a look at growth, change and the cultural aspects of franchise development.
American franchises dominate in almost every country. Is this statement quite accurate? The ubiquitous Subway, KFC, Pizza Hut, Burger King, Starbucks combined--just these fast-food chains alone--seem to outnumber local franchises (all sectors combined) everywhere. But such renowned American brands normally only w...
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