Getting better results from your franchisee advisory councils: engaged franchisees are your secret weapon in attracting new franchisees.
Franchising World › Vol. 43 Nbr. 10, October 2011
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Summary
IFA'S 2012: SUPPLIER SOURCE BOOK
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Getting better results from your franchisee advisory councils: engaged franchisees are your secret weapon in attracting new franchisees.
Many franchises look at franchise advisory councils as necessary evils. Truth be told, councils can be the essential ingredient to running your organization better and creating better programs, not to mention, your secret weapon in attracting new franchisees.
Besides having more than just one council and recruiting your toughest critics for those councils, here are some guidelines to follow to make your franchisee advisory council a winning proposition for both the brand and your franchisees. How Many Councils Should There Be? Most franchises have one, maybe two councils. Consider ...See the full content of this document
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