Foil applications: hot, cold, flat, rotary, solid, flexible, sleeves, rings. However it's accomplished, customers love it.

Label & Narrow WebVol. 10 Nbr. 4, May 2005

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Foil applications: hot, cold, flat, rotary, solid, flexible, sleeves, rings. However it's accomplished, customers love it.

Everybody's doing it. Foil is where it's at, the big thing, the bling-bling of the label market. Foils make labels shine. They help products sell. "Absolutely we are seeing market growth," says Chris Corbett, national sales manager for ITW Foilmark, Newburyport, MA, USA. "More product marketers are going to foil for competitive reasons, to make their product stand out on the shelves. There is certainly a shift from offline sheetfed offset foil stamping to bringing all of the processes inline to pressure sensitive, or to unsupported film."

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"Rollfed foil consumption, generally meaning labels, is our fastest growing segm...

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