Flexible packaging creates opportunities: narrow web printers provide the perfect 'go-to-market' strategy for brand owners.
Label & Narrow Web › Vol. 15 Nbr. 4, May 2010
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Flexible packaging creates opportunities: narrow web printers provide the perfect 'go-to-market' strategy for brand owners.
This article addresses frequently asked questions from narrow web converters who currently print pressure sensitive tags and labels, but want to expand into the flexible packaging market. Compared with wide web production, narrow web converters have the ability to service short-run requests, run most structures on standard narrow web presses, execute quick changeovers, and manage shorter lead times.
[ILLUSTRATION OMITTED] Innovative labeling and packaging is increasingly influencing consumers when it comes to in-store purchase decisions. According to the National Retail Federation, packaging is a key differentiator for consumer goods with an estimated 50 to 70 percent of purchasing decisions being made at the store shelf. Whether it's a nati...See the full content of this document
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