Find the common thread in global communication.
Communication World › Vol. 15 Nbr. 9, October 1998
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Summary
Global business communication - Cover Story
The globalization of business has had profound effects on professional business communicators. Regardless of whether they are operating in a local or multinational environment, communicators are now required to come up with a global perspective on different issues that have an impact on corporate profitability. Just like their counterparts in sales, operations and management, they are expected to assist the company in exploiting strategic opportunities abroad or protect it from damaging situations. They are mandated to help the company demonstrate that its presence will be beneficial to the local economy. To be effective, communicators should have an awareness of cultural issues, global public affairs and economic trends. They should also start learning how to creatively use communication tools employed in advertising, marketing and public affairs in a global context.See the full content of this document
Extract
Find the common thread in global communication.
An old Chinese toast is actually a curse: "May you live in interesting times."
These are interesting times. They present opportunities and challenges on a scale and scope never before imagined for professional communicators. Those who make the effort to understand what is happening and who are willing to rethink the role of communication in a global business enviro...See the full content of this document
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