The role of financial aid and retention: what the realities are and smart retention strategies.

University BusinessVol. 14 Nbr. 5, May 2011

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MONEY MATTERS

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The role of financial aid and retention: what the realities are and smart retention strategies.

TYPICALLY, WHEN INSTItutions conduct exit surveys for students who withdraw prior to completing a degree program, featured prominently are financial aid, cost, or affordability. They usually garner one of the top slots for reasons listed for withdrawal prior to graduation. But research shows there are a number of other drivers that influence re-enrollment trends.

First and foremost is level of academic success (e.g., term 1 GPA) followed by variables such as entry qualifications (GPA in hig...

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