Father of Consumer Banking

Summary

---

ON MAY 1, the consumer banking sector in Malaysia bids farewell to one of

its pioneers who helped shape the industry in the last 20 years. On that

See the full content of this document

Extract

---

Father of Consumer Banking

day, 57-year-old Allen Tan retires from Citibank Bhd to test out his

theories about how `life should be enjoyed'.

For sure, Tan deserves the break. From the time he assumed the role of

head of consumer banking at Citibank back in 1984, he had been pushing

hard to achieve what has been a highly impressive feat: to make the three-

branch Citibank a leader in consumer banking in Malaysia.

As consumer banking is an area that relies a lot on reach and

distribution, Tan's ability to steer the bank to pole position is seen as

a c...

See the full content of this document

---