Summary
For the most part, pharmaceutical industry has turned the other cheek and tried to go quietly on its way, ignoring the critics who interpret every action, utterance and silence as a greed-driven strategy for concealing illegal or unethical activity. Once negative opinion is widespread and internalized, how do you get up out of the dirt and fight back? Education is a necessary first step in regaining public trust and regard. Most companies already provide various forms of public education, targeting both the medical community and consumers who have an interest in specific disorders and treatments.
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Extract
Failure to Communicate
In the classic 1967 movie. Cool Hand Luke, Paul Newman earns the respect of his fellow chain-gang prisoners by refusing to stay down after being beaten to a pulp. I...
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