An Eye for Capturing Audience's Attention

NJBIZFebruary 28, 2011

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"I tend to be very circumspect," he said. "I don't go crazy about things. I try to say, 'Gee, there's good potential here. Let's find out how to get to it.'"

After graduating college with a degree in biology, he declined offers to go to medical school, instead taking a sales job at a company developing fast-food systems. While the pilot is a big step for the company, Wolinsky said he'll take his time processing the data the pilot generates, to ensure the system meets its goal of delivering accountability and efficiency to retailers at a lower cost than print without tarnishing the shopping experience for customers.

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An Eye for Capturing Audience's Attention

ROBERT I. WOLINSKY says he's always been a "why not," rather than a "why," type of guy. But his enthusiasm comes with a healthy dose of scientific skepticism.

So a decade ago, when a friend introduced him to a company res...

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