Expanding global brands through franchising.
Franchising World › Vol. 36 Nbr. 5, June 2004
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Summary
International Development
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Expanding global brands through franchising.
Ideal timing, a powerful and respected brand, and a ripe market are ingredients in a recipe for success when entering the franchise arena. Franchising can be an ideal growth model to open a channel for expanding product lines to profitable market segments and open d...
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