Executive roundtable: where is CRM headed?

Customer Interaction SolutionsVol. 26 Nbr. 2, July 2007

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Executive roundtable: where is CRM headed?

Where is the CRM software market headed? Will hosted solutions one day surpass on-premise solutions in terms of market share? Will we see even more small and medium sized businesses making use of CRM solutions? Will there be further consolidation in the CRM arena? Is the term CRM still relevant?

To find out the answers to these questions and more, Customer Interaction Solutions recently interviewed executives from six of the top CRM software vendors: Al Falcione, Director of Product Marketing, Salesforce.com; Tom Aiello, Vice President of Worldwide Sales & Marketing, Envision Telephony; Larry Ritter, Vice President of Product Management, Sage CRM Solutions; Bob Stutz, Senior Vice President and General Mana...

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