Marketing Execution - Strategies for a Stronger Business Emerging From the Recession

Summary

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With the focus on new customer experiences, you would expect that marketing budgets are growing and have the full support of the line of business. Part of the promise of the new Web 2.0 is doing more with less and tapping new resources, such as user-generated content. There is also new pressure to determine what works and what doesn't -- for marketing accountability. EMC Documentum Solutions for Interactive Marketing provide an easy-to-use marketing platform to optimize operations and specific applications, including brand management, Web experience management, customer communications management, and marketing process management. By offering Documentum solutions that align to the business operations of marketing, EMC can offer point solutions that appeal directly to line-of-business decision makers and help customers achieve rapid ROI. Also, Documentum can connect the five operations through a common platform, enabling customers to achieve longer term strategic benefits.

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Marketing Execution - Strategies for a Stronger Business Emerging From the Recession

The Chief Marketing Officer (CMO) experience is best summarized by this statement: "The marketing landscape has changed more dramatically in the past three years than over the past 30 years." And, the changes are not only driven by new customer experiences, but also by marketi ? g accountability, especially with new economic realities. The dual pressures of revenue generating experiences and marketing return on Investment are keeping CMOs up at night.

The irony of marketing ROI and new customer experiences

With the focus on new customer experiences, ...

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