Thinking beyond star power to boost your next event: the key roles of strategy, content, and innovation: truly great meetings require a clear strategy, exceptional planning, compelling content, a smart communications strategy and flawless execution.

Summary

---

PLANNING FRANCHISE SYSTEM CONVENTIONS

See the full content of this document

Extract

---

Thinking beyond star power to boost your next event: the key roles of strategy, content, and innovation: truly great meetings require a clear strategy, exceptional planning, compelling content, a smart communications strategy and flawless execution.

[ILLUSTRATION OMITTED]

Meetings and events continue to be the most effective marketing channel for influencing behavior and connecting your company to franchisees and the marketplace. But the secret to success, is creating compelling, relevant events that build anticipation, engagement, and ultimately, bottom-line return on investment. Star speakers and entertainment are c...

See the full content of this document

---