Business ethics: an Oxymoron? Communication executives explore the black, the white and the gray.

Communication WorldVol. 20 Nbr. 1, December 2002

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Business ethics: an Oxymoron? Communication executives explore the black, the white and the gray.

Communicators have a lot on their minds and their consciences these days: widespread public distrust of corporate interests, CEOs under scrutiny, information leaks, shifting legal accountability, conflicting cultural norms, transparency considerations and evolving professional standards. In a business environment this challenging, what's an ethical communicator to do? A panel of top regional communication executives convened at the 2002 IABC international conference in Chicago, III., to find out. Following is an excerpt from that panel discussion, courtesy of moderator Louis C. Williams Jr., ABC, APR. Read the full transcript at www.iabc.com/cw.

COMMUNICATORS AS THE CONSCIENCE OF THE ORGANIZATION

Moderator: I have heard it said that communicators can or should he the conscience of an organization. Is that true?

Mary C. Moster: I've heard that said about us on many occasions, but I think it's too grandiose, and also a slam on everybody else on the management team, as though simply by definition we have more moral fiber. Every manager and every employee in a company sh...

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