Espresso Love

Summary


A slick slogan on a Dunkin' Donuts billboard suggests the secret of good coffee: "Fresh beans. Fresh brewed. Isn't that simple?" But it's not exactly simple. Matt Godard, owner and proprietor of Café Kubal, has dedicated himself to making a truly great cup of coffee. He's even brought in Chris Defario, a nationally recognized barista, as a consultant to his Eastwood spot.

According to Godard, about 97 percent of cafes in Onondaga County fail within 18 months. "People think that (running a café) is laid-back and easy when they've only experienced it as a customer. It's the intense effort of the proprietor that allows you to feel laid back when you come in," Godard explained. "It's like having a child in a sense. Except it's a big, extremely whiny, needy child."

Café Kubal gets its name from the Mayan language; it means Divine Coffee or God's Coffee. Their logo consists of a bean sporting a glowing halo. Although the café shares a doorway with a Bible store, the only preaching you'll receive there is about the wonders of a good cup of joe. "Some people are critical of us; calling us 'Jesus Coffee House.' They haven't been in and don't know what they're missing out on," promised Godard.

See the full content of this document

Extract


Espresso Love

A slick slogan on a Dunkin' Donuts billboard suggests the secret of good coffee: "Fresh beans. Fresh brewed. Isn't that simple?" But it's not exactly simple. Matt Godard, owner and proprietor of Café Kubal, ...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company