Summary
As SVP of corporate communications for Canada's largest company, the Royal Bank of Canada (RBC), David Moorcroft understands the importance of communicating relevant information to the right people. Here, he describes the successful implementation of a new employee online newsletter, "INsite", and its impact in engaging the company's global workforce. For technology to truly make communication more effective, it must deliver information that is relevant, easy to find, and aligned with a strategy. In RBC's case, their research revealed that only 1% of employees identified their print magazine as their primary source for information. In order to address these shortcomings, they decided to develop a concept for an online newsletter that could become the center-piece of their new employee communication strategy. The result was "INsite", a new generation of online newsletter that they launched in March 2006. The robust and unique features of INsite were developed based on research conducted by their employee communication team over a five-month period in 2005.
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Extract
Enabling Rbc's Employees to Choose Their Own News
As senior vice president of corporate communications for Canada's largest company, the Royal Bank of Canada (RBC), David Moorcroft understands the importance of communicating relevant information to the right people. Here, he describes the successful implementation of a new employee online newsletter, "INsite", and its impact in engaging the company's global workforce.
Is technology contributing to information overload by making so much information available to employees that they can't find what's relevant to their jobs? Or is it helping to reduce information overload by making it easier for them to find what they need, when they want it?The answer to that question depends not only on how an organization uses t...See the full content of this document
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