Enabling public diplomacy field officers to do their jobs.
American Diplomacy › Nbr. 2009, March 2009
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Enabling public diplomacy field officers to do their jobs.
Editor's Note: A retired Ambassador who has held a number of important positions in public diplomacy in the Middle East speaks out about what he sees as serious deficiencies in the current structure of public diplomacy in the State Department. In particular he believes that public diplomacy's field operations are important and must be strengthened. Within the constraints of political and fiscal realities, Ambassador Rugh proposes some solutions that can be accomplished relatively easily and quickly.--Ed.
The many studies recommending public diplomacy reform have paid little attention to how public diplomacy is carried out at field posts around the world. The USIA-State merger has hampered public diplomacy field operation effectiveness because assumptions behind the merger over-emphasized the similarities between traditional diplomacy and public diplomacy which is a specialized profession requiring a separate set of skills. Those skills are learned primarily through on the job train...See the full content of this document
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