Educator Turns Entrepreneur

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Educator Turns Entrepreneur

As an associate professor at Cornell University, Brian Jacobs was disillusioned at the high price college students paid for books.

"I had graduate students bringing photocopies of books into my class," he said, referring to the students who couldn't afford expensive textbooks.

Jacobs, a recent graduate himself, was all too familiar with the problem. "I figured if it was h...

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