Summary
At the cusp of the century, Business Week declared the 21st century the "creative era." Shortly after, policymakers in Britain adopted a new economic development definition: "creative clusters, which became the mantra for attracting relatively high paying, low-impact design and development industries to replace lost manufacturing jobs in urban, suburban and rural counties. Using a similar term, Bill Gates opened the World Economic Forum of 2006 (themed "The Creative Imperative") by talking about how Microsoft targets its products to support "the creative economy."
"Creativity is increasingly at the heart of 'competitive advantage' in all sectors of our economy," says Paulette Lynch, executive director of the Arts Council. "Whatever the product or service may be, for any business to be successful it needs creative people in all aspects of design, development and management. Creativity in the workplace is not limited to design, although that is increasingly important, but means the ability to see things differently, to see new opportunities and to solve problems that seem intractable."A large part of the plan aims to strengthen and build the county's creative industries as a whole. Much of that strength will come from collaborations. "In fact," Lynch says, "during the process many ideas like cooperative marketing made such sense that they're already being implemented."See the full content of this document
Extract
Creative Economy
The ripple of a new idea can create a sea of change. Decades ago, John Naisbitt's Megatrends took a deep look at business and social systems worldwide in a simple, evocative book that had a tsunami of impact on government policies, corporate boardrooms and management schools. Its influence surged all the way down to the water-cooler middle managers wh...
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