Summary
Employee assistance programs
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Extract
Selling EAPs to small businesses: EAP providers that take time to understand the challenges facing small businesses and position their services as solutions can break new ground in a market segment that lacks resources to address human capital issues.
One of the hardest decisions a business owner makes is deciding to hire his or her first employee. Once that decision is made and the employee is hired, the dynamics of the business change. If the changes are positive, revenue increases and, with it, the need to hire more employees. It is this workforce growth that presents new--and, in the case of small businesses, relatively untapped--opportunities for EAP consultants and service providers.
Small businesses represent one of the richest and most viable markets for EAP services. Statistically, small businesses account for more than ha...See the full content of this document
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