Dtc National Panel Touts Focus On the Patient Experience
Medical Marketing and Media › August 04, 2009
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Summary
Relationship marketers must think more in terms of the patient experience, said a panel on loyalty programming at the DTC National Conference last month. Ashwini Dumaswala, senior product manager at Sanofi-Aventis, said patient spouses and caregivers should be central to CRM.
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Dtc National Panel Touts Focus On the Patient Experience
RELATIONSHIP marketers must think more in terms of the patient experience, said ...
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