Driving Sales From the Inside Out

Hoosier BankerVol. 90 Nbr. 2, February 2006

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Summary


In today's competitive marketplace, banks are constantly looking for ways to improve productivity. One approach is a specialized 12-step service and sales technique to help banks foster a caring sales culture that drives sales from the inside out. Steps include: 1. creating a shared vision for the bank, 2. making a daily commitment, 3. establishing measurable goals, 4. creating strategic action plans to achieve success, 5. coaching for success, 6. building skills, 7. scorecards and tracking, 8. creating incentive and recognizing achievement, 9. esatablishing marketing initiatives and focusing on goals, 10. removing the legitimate concerns an barriers, 11. creating accountability, and 12. celebrating success.

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Driving Sales From the Inside Out

In today's competitive marketplace, banks are constantly looking for ways to improve productivity. They need to be more proactive, always seeking new opportunities to meet the changing needs of their customers. A finely tuned sales culture that emphasizes customer ...

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