Driving Change

Smart Business Akron/CantonVol. 18 Nbr. 8, January 2009

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Summary


The owner of the seven dealerships and two collision centers that comprise the Ron Marhofer Auto Family has a high ropes course, climbing wall and several rope bridges set up 30 feet off the ground. Marhofer says off-site activities like the team-building exercises he supervises at his farm can help your employees learn how to overcome the manager-employee divide and improve interoffice communication. Marhofer explains that the red flag means you do not support an idea, the yellow flag means that you could be supportive of it with minor modifications, and the green flag means you are 70 percent comfortable and 100 percent committed to implementing the decision.\n "You have to tell people that confrontation is good," he says.

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Driving Change

If you happened to pass by Ron Marhofer's farm in Tuscarawas County near Sugar Creek you might think he was training for American Gladiators. The owner of the seven dealerships and two collision centers that comprise the Ron Marhofer Auto Family has a high ropes course, climbing wall and several rope bridges set up 30 feet off the ground.

However, Marhofer didn't create this obstacle course adventure to satisfy his inner Boy Scout - he did it to improve his company's culture.

In 1975, when Ron invested his life savings into the family's Chevrolet dealership and became the owner, the business was selling about 400 cars per year and had 28 employees. It wa...

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