Limited 'face' time: most donors on Facebook go unthanked by charities.
The Non-profit Times › July 15, 2008
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Limited 'face' time: most donors on Facebook go unthanked by charities.
Technology is fast. At any second a GPS unit can track your location and text messages can be sent between continents. Emails packed with data can be received within minutes, if not seconds.
So what takes so long for nonprofits to acknowledge an online donation through the Causes application on Facebook? The answers vary, but in most cases, nonprofits are only just starting to develop strategies for how to handle Causes donations via Facebook, others are beginning to direct some resources to it, and still others have yet to realize they're receiving donations. On May 1, The NonProfit Times made $25 contributions to 10 different Causes on Facebook, selecting the top five Causes (based on number of members) as well as five national organizations in a range of categories. While an immediate generic notification is sent by email to the donor from Network For Good, which processes donations for a cut of 4.75 percent, none of the nonprofits corresponded directly, by email or regular mail,...See the full content of this document
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