Summary
Welcome again to March, when insurance agents traditionally join with The CPCU Society and many other fine insurance organizations by devoting this article to a topic pertaining to National Ethics Month. But what organizations can and must do is throw their best efforts into approaches and actions that are specifically designed to meet their industry's No. 1 ethical objective: build trust. Out of necessity, the products are often complex, their mathematics obtuse, and the purposes of their underwriting and claims procedures not always clear. At a foundational level, all they sell is trust -- that if the client will faithfully pay them now, they will faithfully be there when they need them most in the future. An ethics focus offers the opportunity to move the discussion away from "sound and fury" and at least nudge it toward trust-building.
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Extract
Don't Get Even, Get Ethical
Welcome again to March, when we traditionally join with The CPCU Society and many other fine insurance organizations by devoting this article to a topic pertaining to National Ethics Month.
And what could be more ethical than considering how to respond when someone strongly implies we aren't?Recently my favorite "keep-my-finger-on-the-pulse-of-the-industry" forum - namely, Facebook - lit up with insurance folks linking to and crying out against a recentarticle posted on M...See the full content of this document
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