New top-level domain names: offer online opportunities for franchisors: if you miss this opportunity, there may not be another one anytime soon.
Franchising World › Vol. 41 Nbr. 9, September 2009
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New top-level domain names: offer online opportunities for franchisors: if you miss this opportunity, there may not be another one anytime soon.
What if McDonalds' Internet presence could go beyond "mcdonalds. com"? What if the company could control the entire universe of Internet addresses that ended with the suffix ".mcdonalds"? What if the United Parcel Service owned the universe of Internet addresses that ended with ".ups"? These franchisors could limit the use of their particular domain suffix to franchisees, to customers, to suppliers, or any other group that they choose, and could control the entire registry process for the category of users that they select. The possibilities for expanding a franchisor's Web presence with this kind of tool could be considerable, but it car...
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