Who is making an impact on diversifying their brands? Corporate diversity counseling is an emerging area that assists clients in addressing these issues, breaking into new diverse markets and gaining market share as the new society emerges.

Franchising World › Vol. 40 Nbr. 6, June 2008

Author: Tyre, Kendal

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Who is making an impact on diversifying their brands? Corporate diversity counseling is an emerging area that assists clients in addressing these issues, breaking into new diverse markets and gaining market share as the new society emerges.

The numbers don't lie. The United States is changing and the changes are coming more quickly than one might imagine. Recent census information and demographic trends showing that the United Slates' white majority is yielding to a rapidly-expanding population of minorities is having a profound impact on the nation's society and economy. The businesses that respond effectively to this change are more likely to survive and succeed.

The U.S. marketplace and work force are being changed by the three most prominent minorities: Hispanics, African-Americans and Asians. Here are a few statistics that highlight the changes:

The...

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