Summary
It's high time advertisers got out of their creative comfort zone and went for the untried and unproven. But can they?
THE ever-evolving technology and the ubiquitous nature of today's media present unparalleled opportunities for marketers to be extraordinarily creative.See the full content of this document
Extract
Ditching the Banal
However, as much as creativity is accepted as a business tool, it is often sacrificed for expediency or out of fear of the unproven, laments the Association of Accredited Advertising Agents Malaysia (4As).
Jeff Orr, 4As Chairman of the Creative Council, notes that the majority of advertisin...See the full content of this document
